OUR STORY

Started the Journey Focusing on Fashion Accessories

From men watches to women watches to multifunctional backpacks: at NAVIFORCE, we are always dedicated to original designs and characteristic fashion accessories. We've seen a lot of change across these years but our philosophy has always stayed the same: Leading Character, Fly Freely.

2012

2013

Self-Built Factory Officially Put Into Operation

With product quality as the core, we are committed to continuously providing customers with high-quality products and high-standard service. From material selection, production, assembly to shipment, involving nearly 30 processes, we strictly control every link to ensure that every watch delivered to customers has high quality.

2013

2014

Rapid Growth of NAVIFORCE

The capacity of the factory continues to expand. More than 3000 square meters of production workshop is in an orderly way, to provide professional technical guarantee for product quality, making the original supply chain advantage more prominent.

2014

2016

NAVIFORCE Formally Entered AliExpress

NAVIFORCE has built online+offline omni channel model and we formally entered AliExpress in 2016, which contribute to the sales of cross-border watches. Our products are well recognized by international customers from Russia, Europe, America, Middle East, Southeast Asia and other countries and regions. And we gradually grow into an influential global watch brand.

2016

2017

NAVIFORCE Stood Out in Overseas Platform

NAVIFORCE and its official flagship store respectively won the first place in the sales amount of watch category of AliExpress 2017 Double Eleven Promotion.

2017

2018

NAVIFORCE Met the New Heights

NAVIFORCE won the prize of AliExpress 2017-2018 Top 10 Overseas Brands. NAVIFORCE and its official flagship store respectively won the first place in the sales amount of watch category of AliExpress 2018 Double Eleven Promotion.

2018

2019

The Number of Original Watches Exceeded 200

From the perspective of humanity, art and user experience, NAVIFORCE transforms the idea into product design, making each product unique and charming. In 2019, we officially launched the 200th product, which marked a milestone moment.

2019

2020

NAVIFORCE Continued to Explore Diversified Development

NAVIFORCE continued to explore and develop more fashion products. The Launch of leisure sports backpacks and fashion wallets had made our product lines constantly enriched and upgraded. So far, our products have covered wallets, backpacks, card holders and etc.

2020

2021

Upgraded the Brand and Launched High-End Watches

Whether diving or rock climbing, our [Force+] full steel automatic series is so robust that can meet all needs of consumers in diverse situations. NAVIFORCE always takes dreams as horses and forges ahead and we will try to meet diverse needs of customers in the future.

2021